What do you need to sell a novel?

I don’t usually write about “authoring” because there are many more well-known authors who do this. However, the other day I went to an author book fair and I was complimented on my table. I thought I’d share what I did to get the flattery.

Here’s a photo of the table complete with a reader:IMG_3976

You can see that I kept it simple. No banners or anything hard to carry.–just the books, business cards, and some giveaways. The purpose of the giveaways is to get my name out there, inspire people to buy the ebook,  and maybe bring people to this blog.

Here are the giveaways–one modern and one historical. Both were carried off with equal success.  The idea to put a Qr code on the modern giveaway–a science notepad, came from author Em Shotwell. You can get a Qr code generator and reader many different places.IMG_3940

One thing I learned is not to attract children. My books are adult only and we all know that human children are difficult to manage and need many alloparents to watch them. 

So, I didn’t have food or candy at my table, as I have in done in the past. I’ll never forget last year in Pella and those kids running all over a library with my GoldRush Gum giveaway while their mom ignored them. That being said, the fair last month was not well attended and I sold less than ten books. Since it cost $50 to register, there wasn’t much profit in the day. However, the best way to sell books is still word of mouth.

Along the lines of authoring, getting started isn’t cheap. You really have to have a patron or be rich yourself to be able to do it full-time. I am neither but still plug along. I have set up some marketing surveys designed as giveaways, If you are interested in what genres attract the most attention, take a look here and here.

I’m also interested these questions about content.

And for this survey, it’s interesting that so few people even care that a book is about equality. 

I have to admit, I write to a niche market when I write about female scientists but since the books are humor, there are readers out there ready to laugh. Now, on to the next one.

 

 

 

 

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